21st Century Learning and Teaching

Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part.

Lost?

Step 1: content curation
Not entirely. Thanks to content curation technology, the Web can now be filtered. With content curation tools and platforms such as Scoop.it (among others of course), we can use more or less sophisticated ways to filter this huge amount of content that is published daily to zoom in on what matters to us. Good content curation technology is essential. It saves people a huge amount of time looking for content to share for marketing purposes or information that helps their organization make better decisions. And perhaps as importantly, without these filters, we would just be able to search – not discover. We would still find answers to what we don’t know but we wouldn’t know what we don’t know.

But until recently, all the solutions we’ve offered to deal with information overload – ours included – have revolved around the same basic idea: more – or more sophisticated – filters.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:

The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.

Build a personal brand

Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.  

Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.

Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable.

Read more in the article...

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https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Découvrez quelques bonnes pratiques pour utiliser la curation de contenu dans le social game de votre entreprise !

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European Data Journalism Network website.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

The article itself, as a form of writing, has been devalued to the point where its essential value is zero.

...

Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era.

Journalists who are able to help do this will become increasingly valuable. A reporter who can pull in 1,000 paying subscribers is more than paying their salary.

For some reason, I keep seeing news organizations hire reporters for continuous news desks or breaking news beats. Their job is to populate the website with articles throughout the day. At the national level, this makes sense. You can build a business with enough scale where a page view play is achievable.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://www.scoop.it/t/journalism-code-and-data

A healthy blog is the cornerstone of a successful content marketing campaign. In this post, we show you how to leverage clever headlines to generate buzzworthy content!

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

https://gustmees.wordpress.com/?s=blogs

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

Read more in the article!

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

What is content curation?

Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. 

Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

There are so many pitfalls in content marketing. Here are 5 content marketing mistakes that scream amateur.

Your goal should be to create content that is instantly helpful to the reader. Make their life better in some tiny way. By giving them an instant return on their time, they’ll continue to invest time reading your content.

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Computational thinking is the process of logical problem solving that allows us to break down challenges into manageable chunks. It is ‘computational’ not only because it is logical in the same way that a computer is, but also because this allows us to turn to computer power to solve it.

As Jeannette M. Wing puts it:

“To reading, writing, and arithmetic, we should add computational thinking to every child’s analytical ability. Just as the printing press facilitated the spread of the three Rs, what is appropriately incestuous about this vision is that computing and computers facilitate the spread of computational thinking.”

This process is at the heart of a data journalist’s work: it is what allows the data journalist to solve the problems that make up so much of modern journalism, and to be able to do so with the speed and accuracy that news processes demand.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

Social selling.

If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.

The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.

Here’s how LinkedIn’s Sales Solutions team defines it:

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.

The term has become more popular in recent years. Surprisingly, it’s actually more widely used than even the term “content curation”.