My note about this Harvard case study is in blue at the bottom. Martin
This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.
Team Curagami responded to the difficult question of if, when and how it makes sense for an up and coming brand to sell on Amazon.