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![Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | Digital Collaboration and the 21st C. | Scoop.it](https://img.scoop.it/-eDNFU9Oe9qX40niyLgVwjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013. Via Martin (Marty) Smith 
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![Content Marketing's Definitive Formula [graphic] | Digital Collaboration and the 21st C. | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 22, 2013 10:05 PM
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process. 
Esther L's comment,
March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight,
March 24, 2013 4:16 PM
I think the most important step in this formula is the one most often ignored: Step 2. Determine Objectives. |
Great Content Is New SEO Event & Live Blog
Amazing Live Blog with embedded video from Google Hangout from my friend @MarkTraphagen from last night's Content Marketing Is The New SEO Meetup featuring presentations from @Casieg, @CommsNinja and @ScentTrail. Raleigh's SEO Meetup created and MCed by another friend @1918 who skyped in from Dallas last night.
My Storytelling Is The New SEO presentation is on Slideshare:
http://www.slideshare.net/martinmartysmith/storytelling-new-seo