La "Réalité Augmentée" (Augmented Reality [AR])

BMW showcases the next generation Head-Up Display with Augmented Reality...

 

As part of the BMW Innovation Days Connected 2011 document issued to the public, the company begins to reference a new generation Head-Up Display that acquires “contact analogue” functionality.

 

BMW says that “this is a technique whereby virtual “markings” are superimposed on real objects in the external environment, so that navigation information or information from the driver assistance systems can be displayed at exactly the right points on the driver’s view of the road scene.

 

Navigation instructions can be blended into the road, and vehicles or safety-relevant objects can be highlighted or marked in context.”