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Scoop.it!
How McDonald's, a beefburger company, penetrated and grew a business across India. 
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Scoop.it!
"Sometimes a single unlikely idea can have massive impact across the world. Sir Harold Evans, the author of They Made America, describes how frustration drove..."
Tony Hall's insight:
I loved watching this because I had no idea about how this happened. Perfect for the Globalisation topic in Higher Level IB Geography. Definitely showing it tomorrow!
Alyssa Dorr's curator insight,
December 7, 2014 5:26 PM
I always enjoyed TED videos. What really struck me was the opening sentence of the video, "everything is everywhere these days." This is so true in so many ways. The video uses different examples that you can find in different stores from places all over the world. How many things can you could in your bedroom that says "Made in China" or some other place other than the US? This is very common as we all know. Products and goods come from all over the world and even over seas. This is a process that we call globalization. However, the video introduces a process called containerization. This process saves an ample amount of time for the workers. The process was a success. "shrinking the world and enlarging human choice." 
Michael Mazo's curator insight,
December 10, 2014 7:48 PM
Globalization has connected the world in such a way that we hadn't thought possible. This idea has created rising economies all over the world and has made transport of goods and services move faster and continues to increase this rate with advances in technology. Containerization is a staple of globalization and without it, none of these products would be able to get from country to country. In essence it has developed the world of import and exports. To add to this success, globalization has also created jobs and communities which revolve heavily around the transport of goods. It saves time by using massive containers to move goods and it creates opportunities in places where it had not been possible before. 
BrianCaldwell7's curator insight,
April 5, 2016 8:28 AM
The economies of scale that globalization depends on, relies on logistics and transportation networks that can handle this high-volume. In a word, the container, as mundane as it may seem, facilitated the era within which we live today. This is a very useful video. |
This is a very interesting article. I know it's about McDonalds and lots of people don't care for McDonalds. However, it is a good explanation of how TNCs go about adapting their products to fit in to a new market with a very different culture. This is a really good example to use to explain the differences between globalisation and glocalisation.