Pédagogie & Technologie

Les cMOOCs sont le lieu d'échanges remarquablement riches et productifs, mais c'est dans leur essence. Matthieu Cisel explique que les participants sont souvent peu "interactifs" dans les xMOOCs, mais que...  : "Des groupes plus ou moins informels apparaissent souvent sur les réseaux sociaux Google +, Twitter et Facebook, à l’initiative des équipes pédagogiques du MOOC ou des participants eux-mêmes. Par ailleurs, certains participants vont contribuer à  via leurs blogs..."

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Understanding the progress you're making on social media can be rapidly overwhelming: not only are there chances you're on more than one social network but you're also likely to manage pages on top of profiles. 

These tools are great and can help you track progress on a lot of KPI's.

Which is also why they're dangerous. 

Don't get me wrong: I'm an analytical, data-driven guy so I'm a strong believer that data trumps opinions most of the time. But my point is that it's easy to get lost and confused by all the social KPI's you can track:

- followers

- retweets

- likes

- clicks

- favorites

- replies

- lists

- ....

You name it...

As Mark Schaefer put it - perhaps better than anyone else - social media engagement is not a strategy. It's only a path to building brand awareness or increasing leads and sales. 

So while these tools are very useful, you still need to connect your social KPI's with ROI KPI's to demonstrate - or not - that your social media metrics' growth converts into something that has positive business returns. 

Very often, this will mean creating conversion hooks for your social media audience to become either a subscriber, a lead or a user - which is why you need a content hub for your social media publishing. Two trends are at work here:

1. Social Media Publishing and Content Marketing are more and more overlapping as social helps amplify content and content helps engage followers. 

2. Social Selling and Inbound Marketing are driving more use of social media and more content publishing activity as a way to grow revenue. 

So looking at these tools is a great opportunity to think about your overall goals and how to connect social media and content marketing in a coherent strategy to achieve ROI. 

A través de este proyecto denominado PRECIP desarrollado en Picardie, se publicita un curso para formarse en la noción de la huellas digitales. 

Se tratan de una serie de ejercicios para ser conscientes de las huellas que se dejan tanto en redes sociales como en la web.

Interesante propuesta para que nos demos cuenta de la información que proporcionamos sobre nosotros mismos en internet.