To get a better understanding of which types of content salespeople are consistently sharing on their social media channels, we analysed all the top shared posts on our platform over the last 12 months to see under which large content “umbrella” they could be categorised.
The three macro-groups of content we identified were:
1. Company promotion – 49%
2. Thought leadership – 34%
3. Company culture – 17%We then decided to get more granular.
We identified a number of sub-themes within each group, divided as follows:
Company Promotion
Campaign promotion – content related to the company’s marketing campaigns – 24%
Informative blogpost – any informative and useful article from the company’s blog (not linked to a specific campaign, offer or data-capturing page) – 12%
Events – content related to a specific event sponsored or organised by the company – 7%
Company news/PR – media coverage or exciting company news – 6%...
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