QR-Code and its applications

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

QR codes have become common in consumer advertising. Smartphone users can install an app. with a QR-code scanner that can read a displayed code and convert it to a URL directing the smartphone’s browser to the website of a company, store, or product associated with that code providing specific information.