Rohit Bhargava talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
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Holley Marie Butler's curator insight,
April 4, 2013 3:29 PM
I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook.
April 4, 2013 9:16 PM
's comment
That articles gives some useful advice on how to improve communication through e-mail. I agree with you Holley that e-mails seem more personal than just following a facebook or a twitter page. However, I also think that marketers should remember that some of those promotional e-mails can easily get into spam folder and remain there forever. Therefore the message won't be received by the consumers. Sp I believe that e-mail can be a part of an IMC program but it is also important to use other available social media tools.
Holley Marie Butler's comment,
April 7, 2013 4:41 PM
Yes I totally agree that marketers have to be very careful how they approach emailing consumers. A clear strategy alongside using other new media tools to promote what the emails may concern might be needed to ensure that this does not happen and the emails aren't regarded as spam.
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