Augmented reality begins with Pokémon. It begins as a toy. But it won’t remain a toy. It’s going to become an industry, a constant, a coping mechanism, a way of life. It will change how we spend our time, how we compete for status, how we interact with our loved ones. It will change the behaviors we think of as normal — already we’re seeing Pokémon Go run into racism; it won’t be long until AR cuts across other fault lines in our society.
Via Farid Mheir, Karen Brooks, Jim Lerman
WHY THIS IS IMPORTANT
Read the article. Pokemon GO is more than a game, the start of a new era where virtual moves into physical world more and more.
Also read "The brilliant mechanisms of pokemon GO" to understand why this is transformative http://tcrn.ch/29Nhtau
Plus it gives new meaning to "kids go play outside" ;-)