This is content that aligns with your audience’s interests while simultaneously generating demand for your product or service.
Via Peg Corwin, massimo facchinetti
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malek's curator insight,
April 25, 2014 8:50 AM
One Unusual trend we ignore In Digital strategy pay maximum attention to social media tools, digital tricks and marketing tips. But, we don’t always keep tabs on website design trends and evolution. |
Paul Mendelsohn's curator insight,
November 18, 2014 9:24 AM
Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."
Reeda Malik's curator insight,
December 21, 2014 9:13 PM
Awesome representation of social media attention span metrics.
John Norman's curator insight,
January 11, 2015 11:07 PM
Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking! |
Avoid creating content that does not convert or does not connect with your audience's needs, pains and interest. Focus on "Core content" which is the intersection of what your audience cares about and the value your business provides. See 5 customer research questions.