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Rescooped by THE OFFICIAL ANDREASCY from digital marketing strategy
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The 14 Best Digital Tools to Improve Marketing Productivity

The 14 Best Digital Tools to Improve Marketing Productivity | Daily Magazine | Scoop.it

Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing 


Via Pantelis Chiotellis, Diana Ries Sheldon, malek
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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | Daily Magazine | Scoop.it

" This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. "


Via Pedro Da Silva, Olivier Milo
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Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus

Content Marketing with Authorship and DiY Process is the Perfect Storm - Social Media Marketing Plus | Daily Magazine | Scoop.it
Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs

Via Jeffrey Lapin, Jonathan Ginsberg, Neil Ferree
Jonathan Ginsberg's curator insight, April 19, 2013 10:59 PM

I think it is fair to say that an individual writer's authority profile will eventually have more influence on search position that links and on-page factors.


Neil Ferree's curator insight, July 7, 2013 1:03 PM

Unless you read these Content Marketing Planning Guides your processes will be probably need fine tuning more than if you did read these guides.

Brandon Olander's curator insight, July 7, 2013 4:22 PM

Here is an article that outlines the 7 steps to this DiY Content Marketing System. Each of these processes need to be addressed before you try and launch your Content Marketing strategy.

Rescooped by THE OFFICIAL ANDREASCY from Content Marketing Tips & Updates
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Why You Must Curate Content in 2015

Why You Must Curate Content in 2015 | Daily Magazine | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Nick, Webaholic
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Rescooped by THE OFFICIAL ANDREASCY from Startup Revolution
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Saving The News & Observer With Startups

Saving The News & Observer With Startups | Daily Magazine | Scoop.it

There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one.

Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State.

This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day.

How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.


Via Martin (Marty) Smith
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Why Slideshare ROCKS Content Marketing and SEO [for Startups]

Why Slideshare ROCKS Content Marketing and SEO [for Startups] | Daily Magazine | Scoop.it
Slideshare may be the most powerful content marketing tool around. Few realize its power so your Internet marketing team's Slideshare use could be disruptiv

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, July 2, 2013 10:20 AM

Slideshare Is Content Marketing For Startups
If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS. I've met with many startups and they are all overwhelmed and under-contented.

The last thing any of these geniuses think about is creating online communication to define their passion. They ALL create presentations and maybe, just maybe, taking an extra 10 minutes to load those presentations up to Slideshare may kill the proverbial two birds with a single stone.

Sharing your slides on Slideshare isn't as robust as I would like Startups to attack content marketing, but it beats NOTHING. AND I'm betting most will find it easy to accomplish save for one issue - protecting secrets.

Here's the thing. What you are doing isn't as secret as you think (by half) and the more feedback you get the sooner the better your chances of success. If something feels uniquely yours remove it from your presentation or mask it. If you are smart enough to create a cool app or the next generation SaaS tool then you can figure a way to get your content on Slideshare. Right?

Here is a link to Storyteling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

Here is link to the piece about how Slideshare rocks content marketing:
http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/

DebarghyaSir's comment, July 3, 2013 12:46 AM
Really appreciate your informative post. I am going to use it.
Christos Margetis's curator insight, July 6, 2013 6:03 AM

If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS.