Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
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Lean content creation – together with the audience

Lean content creation – together with the audience | Transmedia: Storytelling for the Digital Age | Scoop.it
From simonstaffans.com - May 22, 2016 6:10 AM
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Simon Staffans on applying lean development principles to content creation ....

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donhornsby's curator insight, May 23, 2016 9:15 AM
(From the article): Now, content will of course – for the foreseeable future – still follow along the traditional lines outlined at the beginning of this post. The creator creates, the audience receives. But the ones that get these points, the ones that feel that working lean in an audience-engaged contest… these creators, they will reap rewards that will make everyone else stand up and take notice.
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The art of finding an audience

The art of finding an audience | Transmedia: Storytelling for the Digital Age | Scoop.it
From simonstaffans.com - September 10, 2015 3:19 PM
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Simon Staffans expands on his five golden principles of audience engagement ....

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Audience engagement - three approaches

Audience engagement - three approaches | Transmedia: Storytelling for the Digital Age | Scoop.it
From simonstaffans.com - October 21, 2013 12:42 AM
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Simon Staffans:  "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...

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Carmenne Kalyaniwala's curator insight, October 21, 2013 3:20 AM

How to engage audience effectively for one's digital audience
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The audience conundrum

The audience conundrum | Transmedia: Storytelling for the Digital Age | Scoop.it
From simonstaffans.com - December 12, 2012 12:56 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
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The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.

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CounterIntelligence's curator insight, December 14, 2012 10:23 AM

In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
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Transmedia and the Audience

Transmedia and the Audience | Transmedia: Storytelling for the Digital Age | Scoop.it
From muchtoolong.blogspot.co.nz - May 16, 2012 12:44 AM

Simon Staffans: "The Audience. Your task? To get them to turn around, pay attention and invest in your content!"

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Transmedia audiences are co-creators, not just spectators

Transmedia audiences are co-creators, not just spectators | Transmedia: Storytelling for the Digital Age | Scoop.it
From blog.mipworld.com - November 10, 2011 1:57 PM

The audience of any given television show, be it drama, documentary, reality or game show, can be expected to engage in social media activities before, during and after a broadcast if the content is engaging enough...

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Think inside your boxes - find new ways to reach and engage an audience

Think inside your boxes - find new ways to reach and engage an audience | Transmedia: Storytelling for the Digital Age | Scoop.it
From simonstaffans.com - September 15, 2015 2:41 PM
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Simon Staffans:  "At the beginning of any project there is (hopefully) a solid story waiting to be told and explored. Most often, this story also has a main platform it’s attached to [...] If it’s developed in true multiplatform or transmedia mode, it also has a suitable number of other possible – or even probable – platforms to spread the story out on or continue affiliated stories on."

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Simon Staffans: The art of creating memorable experiences

Simon Staffans: The art of creating memorable experiences | Transmedia: Storytelling for the Digital Age | Scoop.it
From blog.mipworld.com - September 2, 2014 1:32 AM
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Simon Staffans:  "Will stories end up injecting themselves into our real lives? Two next-gen storytellers share their vision of the future"

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The Endangered Author – a species under threat, for good and for bad.

The Endangered Author – a species under threat, for good and for bad. | Transmedia: Storytelling for the Digital Age | Scoop.it
From simonstaffans.com - October 1, 2013 12:55 AM
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Simon Staffans:  "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!"  Keynote, X Media Lab 2013, Lausanne, Switzerland.

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Simon Staffans: The audience is your channel

Simon Staffans: The audience is your channel | Transmedia: Storytelling for the Digital Age | Scoop.it
From blog.mipworld.com - November 6, 2012 12:48 AM

"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...

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Transmedia and audience segments

Transmedia and audience segments | Transmedia: Storytelling for the Digital Age | Scoop.it
From muchtoolong.blogspot.co.nz - April 20, 2012 2:07 AM

Simon Staffan's Wife: "[...] transmedia, should the mythology and story world allow for it, could be a brilliant tool for reaching not just one target audience, but a number of target audiences in a way that engages them on their own while still keeping them loosely knit together through the common narrative superstructure."


DRC:  The image used here references the second part of Simon's post where he muses on an interesting idea...

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