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Scoop.it!
The Digital Rocking Chair's insight:
Bryan M. Wolfe: "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid." 
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Scoop.it!
Stuart Dredge: "Second-screen apps are all the rage in the TV industry, but the idea is catching on for the film world too" ...
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Second screen user experience. Great example!
This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna