L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.

 

[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis:  http://bit.ly/yKzYbO]