Transmedia: Storytelling for the Digital Age

Noah J Nelson talks with Alison Norrington and Steve Peters about crowdfunding Dark Detour 2.

"Ed Daly of experiential agency Seeper explains the best approach to creating experiences that people will love."

Lance Ulanoff:  "Podcasts are 10 years old and finally achieving some mainstream recognition, but don't call it a comeback."

Lindsay Rothfeld:  "A story can be so much more when the audience has a stake."

Olivia Coy:  "Neopets had unwittingly become a case study for the ways that ineffective community management can render immensely profitable websites obsolete."

Meredith Mattlin:  "For years, Misha Collins has curated a list of tasks ranging from imaginative to absurd, allowing people to compete in an international competition that could bring them anywhere from a water park to a particle accelerator."

Jesse Zook Mann:  "From hashtag etiquette to scheduling tweets, this is the guide you need to read about Twitter workflow."

Elizabeth Minkel:  "Hollywood has overtaken the fan convention with a vengeance, but its original spirit can still be found with the cosplayers - and at the Buffy panel" ...

George Takei:  'At first I had a small following, mostly "Star Trek" devotees and early adopters from the LGBT community who recognized my name because I'd come out as gay in 2005. Although these fans welcomed me, I wasn't convinced that this endeavor was going to yield much fruit' ...

Simon Jenkins:  "However well-connected it makes us, cyberspace is lonely. That’s why, more and more, we are looking for live experiences" ...

Henry Jenkins: "Today, I want to highlight yet another effort to encourage civic and political reflections around the superhero genre. In this case, I am focusing on a study and reflection guide recently released by the Fandom Forward Project of the Harry Potter Alliance, to encourage conversations about the representation of gender, disability, and political/civic engagement within the extended Marvel universe."

Lindsay Rothfeld:  "Tech-savvy, thrifty millennials demand instant gratification, and the way they consume TV is changing."

Simon Staffans:  "At the beginning of any project there is (hopefully) a solid story waiting to be told and explored. Most often, this story also has a main platform it’s attached to [...] If it’s developed in true multiplatform or transmedia mode, it also has a suitable number of other possible – or even probable – platforms to spread the story out on or continue affiliated stories on."

Simon Staffans expands on his five golden principles of audience engagement ....

Scott Timberg:  "Sure, right now we're spoiled for high-quality shows — but an expert predicts why it might not last" ...

Simon Staffans:  "An engaged and loyal audience has become the holy grail in the TV industry. How can you create it?"

Keith Barclay:  "As well as using a crowdfunding campaign as a way of building an audience for a project, [Gemma] Gracewood shared her opinions on other approaches, discussing the pros and cons of online and offline options."

Keith Barclay:  "From her crowdfunding campaigns [Gemma] Gracewood offered a few pointers and a blueprint for a four week crowdfunding campaign to keep things moving."

Greg Toppo:  "Interactive graphics, sound effects, and animations can all enhance a child’s reading experience—when used in the right places."

Owen Duffy:  "The original card game has 20 million players worldwide. Now, its publishers are revisiting its leading characters’ origins in an effort to get bigger still" ...

John Brownlee:  'The infamous director of Pink Flamingos gives RISD grads sage advice: "Go out in the world and fuck it up beautifully."'

Ted Hope:  "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"

Jessica Conditt:  "Virtual reality was the belle of this year's Sundance Film Festival. Immersive exhibitions displayed on face-hugging headsets told powerful stories in lifelike worlds, in 360 degrees and with the viewer in control of the camera. [ ... ]  But, now, the buzz is fading and a question remains: Do filmmakers in Hollywood think that virtual reality is the future of cinema?"