Scriveners' Trappings

Unlike more sales-oriented strategies, content marketing is a great way to educate existing and future customers about your industry in relevant ways. While eBooks and guides are useful long-form content marketing types, case studies are unique in the way they combine storytelling with providing information relevant to your business.

Jim Lerman's insight:

Not just for marketing! Case studies are also excellent writing exercises for students. Writing them incorporates so many skills: planning, interviewing, organizing, writing for an audience, creating a headline (main idea), persuasion. Students can write them in teams or individually.

Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.

A comprehensive article on the subject, "how to create a Blog post." It gives you the procedures to be adopted to produce structured and professional articles... an amazing post! [note: Martin Gysler]

Content

This is the most important part of you blog post because it’s what your visitors have come for, so if you want them to enjoy it and come back, you need to make sure it’s up to a good standard. Having amazing knowledge is one thing, but if you can’t manage to organize it in a way that is easily understandable to your readers, then it’s completely wasted.

Planning

Before you even open up your website, you need to get yourself some good fashion pen and paper and start taking notes. Even if you don’t know the exact title of your post, you should atleast know what it’s going to be about, so put that in a circle in the middle of the page and work out from there with a spider diagram...