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Scoop.it!
The judicious use of trigger words, especially in headlines and calls to action, can make Web copy more magnetic than ever before Via Peg Corwin, Jim Lerman 
Scoop.it!
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.
malek's curator insight,
September 17, 2013 7:55 PM
Call it nostalgia, but the 1984 Apple commercial looks more inspiring every time I watch it!! 
José Antônio Carlos - O Professor Pepe's curator insight,
September 18, 2013 3:22 PM
Mais uma ótima postagem da Karen Dietz sobre a importância da contação de histórias na construção e valorização das marcas. Não deixem de ler. 
Moya Sayer-Jones's curator insight,
September 19, 2013 6:37 PM
If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-) |
Scoop.it!
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff … Via Peg Corwin
Peg Corwin's curator insight,
June 2, 2018 11:06 AM
To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI. |
Powerful trigger words? "The judicious use of trigger words, especially in headlines and calls to action, can make Web copy more magnetic than ever before." Words like FREE, NEW, PROVEN and 37 more.