"At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st.So we make New Year’s resolutions, only to break them on January 1st. And that’s ok. We are no more than human. But a resolution that can help us on all levels is rather simple (this is not a self-help book). It’s all about finding your existing strengths and quirky, cool sides, not about reinventing yourself within a year.It’s all about finding your own narrative and, yeah, embracing it. And this concerns both yourself and your brand. And if you want to make a few more meaningful resolutions for your business, let’s go with storytelling ones."Read the full article to find out more about these storytelling resolutions that will help you find and tell your story this year: - Dig in your own past to find your brand’s story - Start thinking in stories - Do visual storytelling - And do video storytelling. A lot of it - Find the right channels and the right people - Then let your customers continue the story
Via Kim Zinke (aka Gimli Goose)