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IoT: Don't Forget Privacy And Security While Racing To The Price Bottom

IoT: Don't Forget Privacy And Security While Racing To The Price Bottom | Education 2.0 & 3.0 | Scoop.it
There is no doubt that companies of all shapes and sizes are increasing their spend in internet-of-things (IoT) technology. In fact, IDC projects this to be a $1.4 trillion market by 2021. With the increased spend and demand by consumers for low-price and high-value IoT devices, makers of these connected technologies have put a premium on affordability. The race to the bottom on price has inadvertently created major risks for organizations and consumers, according to PwC’s “Uncovering the Potential of the Internet of Things” report.

The pressure is on, and we see many makers of connected devices that produce IoT products as inexpensively as possible skipping important steps such as the design of security and privacy protections. This is generating significant new risks that are not widely understood during a time when consumers are more concerned about price than privacy and security. Risks include physical, software, encryption and network attacks, all of which could have wide-ranging effects on our daily lives, from taking over a connected car to obtaining sensitive data from a connected home to accessing a private network via a wearable device.

 

Also, there are societal concerns, including getting access to valuable intellectual property, sabotage to companies or governments and espionage. Consumer-focused companies need to ensure they are meeting their customers’ concerns. Simply put, the proper cybersecurity and privacy measures can aid businesses in seeing the full potential of IoT.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=IoT

 

http://www.scoop.it/t/securite-pc-et-internet/?&tag=iot

 


Via Gust MEES
Gust MEES's curator insight, October 9, 2017 1:22 PM
There is no doubt that companies of all shapes and sizes are increasing their spend in internet-of-things (IoT) technology. In fact, IDC projects this to be a $1.4 trillion market by 2021. With the increased spend and demand by consumers for low-price and high-value IoT devices, makers of these connected technologies have put a premium on affordability. The race to the bottom on price has inadvertently created major risks for organizations and consumers, according to PwC’s “Uncovering the Potential of the Internet of Things” report.

The pressure is on, and we see many makers of connected devices that produce IoT products as inexpensively as possible skipping important steps such as the design of security and privacy protections. This is generating significant new risks that are not widely understood during a time when consumers are more concerned about price than privacy and security. Risks include physical, software, encryption and network attacks, all of which could have wide-ranging effects on our daily lives, from taking over a connected car to obtaining sensitive data from a connected home to accessing a private network via a wearable device.

 

Also, there are societal concerns, including getting access to valuable intellectual property, sabotage to companies or governments and espionage. Consumer-focused companies need to ensure they are meeting their customers’ concerns. Simply put, the proper cybersecurity and privacy measures can aid businesses in seeing the full potential of IoT.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=IoT

 

http://www.scoop.it/t/securite-pc-et-internet/?&tag=iot

 

Rescooped by Yashy Tohsaku from Public Relations & Social Marketing Insight
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OracleVoice: Marketing's Next Big Thing: The Internet Of Things

OracleVoice: Marketing's Next Big Thing: The Internet Of Things | Education 2.0 & 3.0 | Scoop.it

The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.

 

Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....


Via Jeff Domansky
Yashy Tohsaku's insight:

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Jeff Domansky's curator insight, August 3, 2015 10:42 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Ailsa Caroline's curator insight, August 3, 2015 10:54 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Lydia Gracia's curator insight, August 3, 2015 12:24 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Rescooped by Yashy Tohsaku from Westminster International College Assignment Help
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Smart Cities Infographic | #Privacy #IoT #IoE #InternetOfThings #ICT 

Smart Cities Infographic | #Privacy #IoT #IoE #InternetOfThings #ICT  | Education 2.0 & 3.0 | Scoop.it

Via Gust MEES, ava smith