Education 2.0 & 3.0

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....

On-the-job training, vocational training, or academic courses can all involve helping learners understand complex information. The scale of the challenge is often amplified by the fact that complex information is expressed using terminology that our learners aren't familiar with, terminology that tends to confuse rather than aid learners.

Here is how to use microlearning and video to make the complex simple by applying these 6 tips to your Instructional Design.

1. Show Before Tell

You can use video to show learners a working example of a complex process, network, or product (or parts of it) before they are expected to understand or figure out how it works or how to build it. By doing this first, learners will have a frame of reference to support their understanding of the constituent parts....

You see, live streaming is an important element to your digital marketing plan. If your goal is to improve your lead and sales conversion rates, expand your reach, and enrich follower experience, live streaming video is the tool to use.

There are several options available to execute your live video marketing strategy. Check out these five popular platforms and determine which one(s) are best for your brand and audience

IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video.

In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.

Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video.

There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).

So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....