Education 2.0 & 3.0

Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing efforts on Facebook and correctly identifies:

a) quality and
b) engagement

as key content variables that do make a difference in remaining visible online.

He writes: "...if you’re just tweeting links, you’re missing out.

Why?

Because:

• Your content is short-lived (the lifetime of a tweet is in minutes; a few hours at best).
• You have no or limited opportunity to provide context.
• You drive your audience away from you; not to your own site.
• No opportunity to convert.
• No opportunity to show related content.
• No traffic from search.

Read more at http://www.business2community.com/social-media/death-social-media-publishing-know-0920508 

See the slide deck: http://www.slideshare.net/Scoopit/content-is-king-easy-simple-ways-to-curate-relevant-content 

Très bon article du fondateur de Scoop It, qui explique pourquoi la curation sur Twitter (= "juste" partager des liens en moins de 140 caractères) ne suffit pas pour un content marketer, et pourquoi il faut créer son propre "hub de contenus". Une démonstration logique et imparable, à appliquer concrètement dès maintenant !

This article highlights the declining benefits of social media marketing efforts on Facebook and explains why quality and engagement are key to remaining visible online