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Scoop.it!
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it. 
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Scoop.it!
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include. Via Jessica Kelly
Bart van Maanen's curator insight,
October 30, 2014 9:49 AM
Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt. 
LaraBadioli's curator insight,
October 30, 2014 10:24 AM
Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti. 
Freeman P Quinn's curator insight,
November 3, 2014 10:24 AM
Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation. |
