8 Ways to Build a Culture of Trust Based on Harvard's Neuroscience Research | Education 2.0 & 3.0 | Scoop.it

A culture of trust yields higher engagement, happier employees, greater productivity, and higher profits. And it all starts in the brain.


Paul J. Zak, Harvard researcher, Founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, and author of "The Trust Factor: The Science of Creating High Performing Companies," has invested decades researching the neurological connection between trust, leadership, and organizational performance.


Over his 2 decades of research, Zak discovered that "compared with people at low-trust companies, people at high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout."


In a recent Harvard Business Research journal, Zak shared that there is a direct correlation between the amount of oxytocin a person's brain produces and the level of trust they feel in any given situation. From 10 years of research, he found that oxytocin levels significantly decrease when we feel stress.


He also found a direct link between oxytocin levels and empathy which is essential for creating trust-based relationships and trust-based organizations. The higher the oxytocin, the higher the empathy. The higher the empathy, the deeper the connection.


Via Kasia Hein-Peters, Miloš Bajčetić